Netflix Paid $100 Million To Access Private Facebook Messages

According to a document shared by X user Deedy, streaming service platform Netflix and social media giant Facebook exchanged private user information. According to the document, Facebook gave access to user’s private messages in exchange for their watch history. Moreover, the video streaming platform allegedly paid over $100 million to Facebook.

According to the document, in 2011, the streaming platform announced a Facebook integration to share user data internationally. Moreover, according to the document, Netflix began lobbying Congress to allow for such data sharing in the US.

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According to the document, ‘By 2013, Netflix had begun entering into a series of “Facebook Extended API” agreements, including a so-called ‘Inbox API’ agreement that allowed Netflix programmatic access to Facebook’s user’s private message inboxes, in exchange for which Netflix would “provide to FB a written report every two weeks that shows daily counts of recommendation sends and recipient clicks by interface, initiation surface, and/or implementation variant (e.g., Facebook vs. non-Facebook recommendation recipients).‘

The document further states, ‘In August 2013, Facebook provided Netflix with access to its so-called “Titan API,” a private API that allowed a whitelisted partner to access, among other things, Facebook user’s “messaging app and non-app friends.”‘

Facebook and Netflix in cahoots?

According to the court documents, the two companies enjoyed a close relationship “For nearly a decade.”

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The report further states, ‘It is no great mystery how this close partnership developed, and who was its steward: from 2011-2019, Netflix’s then-CEO Hastings sat on Facebook’s board and personally directed the companies’ relationship.‘

Furthermore, the report states that the video streaming platform increased its advertising spending on Facebook. According to the report, ad spending on Facebook reached about $150 million yearly by early 2019.